At Selwyn’s our pioneering spirit has been leading us to great discoveries for over 50 years. Since our grandfather Selwyn Jones started selling his seafood throughout the South Wales Valleys all those years ago, we haven’t looked back.
Selwyn’s is based on the beautiful shores of the Gower peninsular, in the exact spot where our family’s adventure first began. We’re still a family run business and remain true to Selwyn’s original passion on our journey to wonderfully tasty discoveries.
Our products range from crispy seaweed to cockles, and nothing leaves the door without the family seal of approval.
Selwyn Jones was born in the small fishing village of Penclawdd in South Wales, where our factories are based to this day
Selwyns first foray into the world of seafood. He left school to support his mother, gathering cockles and laver seaweed from the Gower estuary sands to cook and sell at Swansea Market
Selwyn and his mother were injured by a US army vehicle, both were badly injured and received compensation. Being a true entrepreneur, Selwyn put the money to good use and bought a van- one of the first in the village. Selwyn’s Seafood was born!
From then on Selwyn would drive around the Welsh valleys selling his cockles and laverbread, never one to fade into the background, Selwyn would ring his bell to mark his arrival. Using his cheeky charm, his seafoods became known as a stamp for quality and he became one of the most popular salesmen in Wales.
Selwyn’s son and his wife took over the family business and continued to grow the beloved brand across Wales and into Europe.
Today, Ashley and Kate run Selwyn’s using the same flair as Selwyn’s over a decade before.
Seaweed has been a well-known superfood in the Welsh valleys for many centuries. First given to Welsh miners to help boost their vitamin and mineral levels, it’s still a popular source of goodness today. At Selwyn’s we’ve been working with the delights of the sea for a while now, and we’re thrilled to make our latest roasted seaweed discovery.
In 2012 on a trip to the Far East we discovered our beloved seaweed in a new form as a crunchy snack. We were so excited by this discovery that in 2014, we took the plunge and started creating our very own Nori in Wales. We roast and season every wonderfully crispy piece with an irresistible combination of flavours. Which will you choose?
A blend of fiery chilli and creamy coconut to....
A sprinkling of sea salt and vinegar for that perfect taste of the seaside
Lightly dusted with toasted sesame for a nutty crunch.
This small snack may be light on calories, but it’s definitely big on taste!
Want to discover more Welsh delicacies? We have other products that you can buy from Selwyn’s- please get in touch if you would like to know more about our marvellous laverbread, cockles or soap.
A Welsh delicacy, laverbread was traditionally eaten for breakfast and we believe it’s still the perfect way to start the day! Originally given to miners suffering from ‘dust’, seaweed offered a cost-effective and powerful medicine as it contains vitamins B, B2 A and C and is rich in minerals.
Once gathered, we inspect the seaweed and wash it several times to get rid of any nastiness. The only ingredient we add is a little salt to bring out the wonderful flavour before cooking it for several hours to produce a dark, spinach-like product known to us as laverbread. It really is that easy, why complicate something so beautifully simple?
Cockles have been gathered on the muddy flats of the Burry Estuary since Roman times, and were once the main industry of our small town. We feel pretty lucky to be one of the few business left who hold the Sea Fisheries licence to gather cockles commercially from the estuary.
We still use the traditional rake and riddle method. It’s hard work, but makes for the best cockles. We painstakingly wash and cook each and every one, before carefully removing their shells to unveil the perfectly cooked cockle. While we still like to use traditional methods, we now have a clever machine that removes the shells for us, which saves a whole lot of time!